What do I mean by that? The danger in prescribing to best practices is that testers and test managers might believe they need to apply best practices in all contexts. If the use of best practices inhibits additional testing ideas or prevents the pursuit of creating a new practice that makes sense for the project, then the use of best practices is counterproductive.
If you stop thinking of additional tests or believe you've addressed all the testing necessary because you've reviewed some set of best practices, then the term best practices could cause more harm than good. Consider best practices; apply what makes sense for the product and the project. Consider whether you need to develop other practices to best suit the project.
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