In his presentation at Scrum Gathering Atlanta, “Creating a Shared Vision: From Compliance to Commitment,” Senior Coach and Vice President of agile42 Brad Swanson discussed the importance of having a vision and offered five strategies for building a shared vision.
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In defining the word “vision,” Swanson gave some inspiring examples, such as Kennedy’s vision of landing a man on the moon by the end of the 60’s and the vision of creating a portable digital music player—the iPod. Inspiring visions include concrete, measurable details, he explained.
This interactive session gave participants opportunities to explore different strategies for building a shared vision. Groups prepared posters and gave presentations based on the five strategies for building a shared vision, from the book The Fifth Discipline Fieldbook by Peter Senge, et al: Telling, Selling, Testing, Consulting and Co-Creating. Groups practiced Innovation Games techniques such as “Remember the Future” and “Product Box.”
Team members had just minutes to apply techniques and produce analyses and product brochures. “The process you went through as a team is more important than what you ended up with on paper,” Swanson pointed out during the wrap-up.
Participants highlighted key takeaways from the presentation, including “applying the co-creation techniques generated passion and purpose.” One of the participants said that he liked how the product brochure activity, one that required the creation of a physical item, spurred participation from everyone in the group. Another participant commented on how these techniques helped sharpen focus, when so often people can get caught up in the details of a project.
How effective is your organization at implementing a shared vision?