auditor

In Web advertising, this usually means a third-party company that audits the number of visitors to or impression sent from a Web site during some time period.

In Web advertising, this usually means a third-party company that audits the number of visitors to or impression sent from a Web site during some time period. When you try to sell advertising, having a third-party auditor gives the prospect more confidence in your audience numbers.

This was first published in February 2007

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