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Automated dinosaurs? Check. Automated testing? It depends.

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Have you heard about the brand new hotel in Japan that is staffed exclusively by robots? If you’re lucky (and English-speaking), you’ll be welcomed at the front desk by a robotic dinosaur. Japanese speakers only get a humanoid robot, which is clearly their loss.

In this case, the move to automation may be a bit out there, but there’s a good business case to be made. Automation makes this hotel a bargain — guest rooms start at a mere $60, and top out at less than $160. And those robotic luggage handlers don’t need to be tipped.

So maybe it’s not so surprising to hear that enterprises, too, are pushing hard for automation, particularly in the testing arena.

But should they be? TechTarget contributors and testing consultants from Excelon Development — Matt Heusser and Justin Rohrman — met with me recently and this subject was on their minds. Apparently they’re getting a lot of calls from enterprises wanting to “automate the process.”

This isn’t a sign that enterprises are taking testing more seriously, Heusser said. It’s a sign they are in denial. “If you automate bad work, you’re going to end up with bad work done fast,” he said. “Automation is the meme of our age right now.”

The problem with the “let’s automate” bandwagon is that companies are treating the symptoms (testing is too slow) and not the underlying (and much more annoying) problems like the entire design process.
“In order to automate you have to look at what and how you are doing manually, first,” Heusser said. “You want to use automation to complement the human design efforts that work, not to replace them. The companies that have the most success with this think the entire process through and automate only where it makes sense.”

Think automation is the answer to your company’s problems? Or do you agree that the jump to automate might just make things more complicated? Or do you really just want to go to Japan?

I’m the new editor of SearchSoftwareQuality at TechTarget and I’d really like to hear what you think. I’m a veteran journalist who’s written about all kinds of technologies for more years than I’m comfortable admitting to and now I’m embracing software quality.

Email me and let me know what you think. Or what we should write about. Or your favorite thing about Japan.