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Soasta's Tammy Everts shares her best user experience tips

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Keeping the user experience in mind while designing takes extra preparation. Expert Tammy Everts explains why some obvious UX mistakes continue to be repeated and be a problem.

Tammy Everts, senior researcher and evangelist at Soasta, spends a lot of her time just thinking about web and app performance, user experience, and how to make companies and customers more satisfied with their online encounters. She travels, speaks at conferences and talks with customers, and she has a lot of user experience tips to share.

But at the end of the day it all comes back to data. If companies can actually find out how long a customer is on a website, how fast it loaded and why people using Androids were clicking away, that would go a long, long way to improving user experience (UX). At Soasta, it's called digital performance management (DPM), and it's an area executives think will transform how software is designed and ultimately used.

But before that can happen, Everts says, developers really need to deal with the basics when it comes to UX. Her biggest user experience tip: Simple things, like optimizing images, still really aren't being addressed. This has been a known problem area forever, yet sites continue to get designed with huge bandwidth-hogging, so-called hero images that can slow load times and also pull a user's attention away from the content that really matters.

It's time to make sure every single resource on each page is used in the optimal way and that there is no waste or bloat that can slow down or impede performance. Perhaps developers are just doing what they're told and putting in huge graphics. But Everts has an answer for that: By taking advantage of the real time analytics available, devs are going to be able to show the business side -- and everyone else -- exactly what’s happening on a page if you follow bad user experience tips. And there's no denying the hard facts.

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