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Lots of things may not be working in Rio de Janeiro when the world descends in early August for the Summer Olympic Games -- and one of those things might be your app.
Application performance management platform developer Dynatrace recently released results of a long-term look at Brazil's internet infrastructure that included testing mobile and web app performance. It's not looking like many apps are going to have Olympic results, David Jones, field technology evangelist for Dynatrace, said. The combination of Brazil's less robust infrastructure -- including far fewer content delivery networks (CDNs) -- and a huge spike in usage are likely to result in user frustration, social media complaints and perhaps even outages. Even now, well before the Olympics, Dynatrace monitored web performance at a popular Brazilian hotel chain for a week and found the 45,000 users experienced an eight second wait time, on average, and 60% of them bounced. And to be fair, not even TeamUSA's site was loading quickly in Brazil, Jones said, because it's graphics heavy.
But even if your app isn't going to the Olympics, there are some lessons to be learned here, particularly with other major events looming like the American presidential election. If you don't want your app to be the laughing stock of social media, read on to find out how you can achieve Olympic results.
Optimize for performance
The companies that optimize for performance well -- Jones pointed to Apple and Costco as two examples -- deliver their information to a wide variety of devices in the most streamlined way possible. Don't use a lot of third parties to deliver your content, period, Jones stressed. The company regularly tracks the performance of 1,500 sites as benchmarks, and those that optimize for performance by not using third-party sites and not adding layers of complexity are the ones least likely to have issues if a big event happens. (And by the way, only a very small number of the 1,500 actually achieve "Olympic results.")
Don't just think about the customer
While that's tempting, it's just as important to ensure the servers are doing what they're supposed to do, Jones said. "You don't just want to look at optimizing the delivery of the page itself, but you have to make sure the servers are optimized too," he said. "It's from the moment they click or swipe or tap your page all the way to the back end providing a response to that swipe."
Forget a disaster plan
But do have a plan. When a customer tells Jones the company's ready for everything because there is a disaster plan in place, that's when he gets really worried. "You can't have a plan in place to fail. That's not how you lead." Instead, he suggested everyone from the c-level executives and line of business people down to developers, ops teams and testers be involved in a holistic plan. "When things start to happen, you can have a messy war room scenario with fingers pointing. You want to avoid that."
See both sides
Choose a performance platform that gives insight into every step of the process from development to the end user. "You have to monitor the complete chain because there are too many points of failure, and it needs to be in real time," Jones said.
Understand the data
Information is very siloed at a lot of companies, Jones said, thus in potentially tricky situations, there are only a few people who actually know enough about the entire system to be able to spot and diagnose a problem. That's a huge issue as "you don't want your rock stars spending their time reading log entries." So if you want Olympic results, make sure you have a system in place with analytics or algorithms so the data can be understood by a wide variety of employees.
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